Annals of Advertising: More Butts and Art

The cement behinds in the new Gucci print campaign were obviously put there with some intent. But I prefer the subtle, rubberized treatment in this image from the new Tommy Hilfiger campaign (above). The tire protruding from the model’s backside—what do you think, are we seeing an art directing mistake, or is it there on purpose? Maybe the photographer, Dewey Nicks, was looking for a nice way to add shape to his size-zero model. The campaign was shot at the Bonneville Salt Flats in Utah.
     Meanwhile, the confluence of fashion and art continues, most directly in the spring-summer print campaign for Bottega Veneta, which was shot by British fine-art photographer Sam Taylor-Wood (below). The company lauds Taylor-Wood’s “sense of composition…use of lighting, and the psychological depth that she brings to pictures.” And you thought it was about the clothes.—David Schonauer

Comments

[Light Painter]

...and then the print ad runs the line of text right down the middle of her...

Was this part of Sam's composition and depth?

[Eric Hamilton]

I think that tire is a little low to be seen as intentionally placed by the photographer.