Friday Photo Quiz #3
Congratulations to Elan Remsford, who correctly answered all the questions from last week's quiz about photography and the movies. (We don't have any prizes, so a throwing a little glory his way is only right, right? This week we'll make the quiz easier and limit it to one question, in two parts:
1. What was the name of the first magazine Henry Luce asked photojournalist Margaret Bourke-White to shoot for?
2. What was the original name given to that magazine prior to its first issue?
The first question should be easy to find. Let's see who can come up with both answers...
—David Schonauer



I think Luce originally asked Bourke-White to photograph for Time magazine, which was originally supposed to be called Facts. (Her first photo for Luce didn't appear in Time, though; it appeared in Fortune.)
Posted by: Liz Kuball | March 02, 2007 at 01:18 PM
According to my source, that is not the answer. (I can't find any references for Time being called "Facts," and my source (Vicki Goldberg's 1986 book, "Margaret Bourke-White: A Biography") says Luce didn't discover Bourke-White until 1929, well after the launch of "Time." So the game is still on....
—David Schonauer
Posted by: David Schonauer | March 02, 2007 at 01:31 PM
Darn! And I said it with such authority. :-) Back to the drawing board. . . . I'm right about Fortune being the first Luce magazine she was published in, though, right?
Posted by: Liz Kuball | March 02, 2007 at 01:38 PM
How about Life?
Posted by: Elan Remford | March 02, 2007 at 01:42 PM
Yes, the magazine she went to work for first was Fortune.
—David Schonauer
Posted by: David Schonauer | March 02, 2007 at 01:42 PM
I can't find now where I read that bit about Time originally being called Facts. I could be wrong on that. But I know I definitely don't have a clue what Fortune was originally called.
Posted by: Liz Kuball | March 02, 2007 at 01:50 PM
Just for anyone curious about this, according to the St. James Encyclopedia of Popular Culture, "It was while working together as reporters on the Baltimore News in 1922 that Luce and Hadden hatched plans for their weekly magazine, which they originally wanted to call Facts." I still don't have the original title of Fortune, though.
Posted by: Liz Kuball | March 02, 2007 at 02:10 PM
Liz, you are certainly on the case. That will be a great piece of trivia to use on the next person who walks into my office. Keep working on the Fortune question...
—David Schonauer
Posted by: David Schonauer | March 02, 2007 at 02:17 PM
http://www.gono.com/adart/fortune/Fortune-1933-1.jpg
Posted by: Shane Lavalette | March 02, 2007 at 05:24 PM