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March 02, 2007

Friday Photo Quiz #3

Picture_3_4 Congratulations to Elan Remsford, who correctly answered all the questions from last week's  quiz about photography and the movies. (We don't have any prizes, so a throwing a little glory his way is only right, right? This week we'll make the quiz easier and limit it to one question, in two parts:

1. What was the name of the first magazine Henry Luce asked photojournalist Margaret Bourke-White to shoot for?

2. What was the original name given to that magazine prior to its first issue?

The first question should be easy to find. Let's see who can come up with both answers...

—David Schonauer

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Comments

Liz Kuball

I think Luce originally asked Bourke-White to photograph for Time magazine, which was originally supposed to be called Facts. (Her first photo for Luce didn't appear in Time, though; it appeared in Fortune.)

David Schonauer

According to my source, that is not the answer. (I can't find any references for Time being called "Facts," and my source (Vicki Goldberg's 1986 book, "Margaret Bourke-White: A Biography") says Luce didn't discover Bourke-White until 1929, well after the launch of "Time." So the game is still on....
—David Schonauer

Liz Kuball

Darn! And I said it with such authority. :-) Back to the drawing board. . . . I'm right about Fortune being the first Luce magazine she was published in, though, right?

Elan Remford

How about Life?

David Schonauer

Yes, the magazine she went to work for first was Fortune.
—David Schonauer

Liz Kuball

I can't find now where I read that bit about Time originally being called Facts. I could be wrong on that. But I know I definitely don't have a clue what Fortune was originally called.

Liz Kuball

Just for anyone curious about this, according to the St. James Encyclopedia of Popular Culture, "It was while working together as reporters on the Baltimore News in 1922 that Luce and Hadden hatched plans for their weekly magazine, which they originally wanted to call Facts." I still don't have the original title of Fortune, though.

David Schonauer

Liz, you are certainly on the case. That will be a great piece of trivia to use on the next person who walks into my office. Keep working on the Fortune question...
—David Schonauer

Shane Lavalette

http://www.gono.com/adart/fortune/Fortune-1933-1.jpg

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